Southern Indiana (April 16, 2025) – More than $550 million spent by visitors in 2023 created jobs, tax revenue and a positive economic ripple effect for Indiana’s Clark and Floyd counties. Visitor spending in the two Southern Indiana counties climbed for the third year in a row in 2023.
“When visitors spend their money in SoIN, there’s direct, indirect and induced impacts that keep money circulating through our local community,” said SoIN Tourism Executive Director Jim Epperson. “That money is also supporting our public services and helping to reduce the tax burden on our residents.”
Dollars spent by visitors to Clark and Floyd counties serve as a source of tax revenue for the community. In 2023, visitor spending generated $60.3 million in state and local taxes helping to fund essential resources like emergency services, schools, roads and infrastructure improvements.
Job Creation
Nearly 6,000 jobs in Clark and Floyd counties were directly related to tourism in 2023, marking the importance of the industry in regional job creation. Tourism also supports jobs in other industries, including Health & Social Services, Professional Services (e.g. accounting, legal and consulting services), Real Estate & Rental and more. Overall, tourism supported 7,291 jobs in 2023, a 5.1 percent increase from 2022, generating $176.5 million in wages.


About the 2023 Economic Contribution of Tourism in Clark-Floyd Region
Conducted by Rockport Analytics, the 2023 Economic Contribution of Tourism report uses the IMPLAN model (www.implan.com) to measure the direct, indirect, and induced impacts of visitation to the state using data and research collected by nationally recognized tourism research and economic experts. Due to the complexity of the tourism industry, which focuses on visitor spending in multiple categories, 2023 is the most recent and complete set of data on hand.
SoIN Tourism is the official destination marketing organization for Clark and Floyd counties in Southern Indiana, just north of Louisville, Ky. Offering authentic experiences in the Kentuckiana region, SoIN includes historic downtowns in Jeffersonville and New Albany, Clarksville’s retail corridor, as well as the communities of Charlestown, Floyds Knobs, Georgetown, Henryville, Memphis, New Washington, Sellersburg, and Starlight. Visitors who would like more information can visit the destination’s website, GoSoIN.com.
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