Sip, Savor, and Celebrate: “The SIP” Returns to Downtown New Albany on June 21, 2025

Award-winning tasting event brings back crowd-favorite cocktail showdown, live entertainment, and the best of Southern Indiana’s food and drink scene

NEW ALBANY, IN – One of Southern Indiana’s most anticipated summer events is back. The SIP returns to downtown New Albany on Saturday, June 21, 2025, offering a spirited celebration of local wineries, distilleries, breweries, and culinary creativity—plus the return of the show-stopping SIP Cocktail Showdown.

Named the 2024 recipient of the SoIN Tourism Award for Collaboration, The SIP is produced by New Albany Main Street, a nonprofit organization focused on revitalizing and reimagining New Albany’s historic downtown, midtown & uptown districts.

“This event is all about spotlighting local flavor and the incredible talent in our food and beverage scene,” said Robin Nance, Executive Director of New Albany Main Street. “It’s a chance to sip something new, support our local businesses, and soak in a day of energy, flavor, and community.”

Event-goers can expect:

• Tastings from regional wineries, breweries, and distilleries

• Dishes from local restaurants

• Artists & Merchants selling unique goods

• 50/50 Raffle plus other raffle prizes

• Live entertainment and hourly demos throughout the day

• And of course, the SIP Cocktail Showdown, sponsored by Heaven’s Door Ascension (KY Bourbon) & Heaven’s Door Revelation (Double Barrel Whiskey), where bartenders compete across two exciting phases:

  • Main Street Mix Off: Competitors serve their favorite cocktails to The SIP attendees for voting.

  • The SIP Showdown: A live mix-off, at the event, between the top two competitors judged by local experts and last year’s winner.

Tickets include a tasting glass and access to all on-site samples and activities. 

Proceeds from The SIP directly support New Albany Main Street programs, from small business support to community events that keep our districts thriving year-round.

For press inquiries, sponsorship details, or vendor applications, contact robin@newalbanymainstreet.org or visit www.newalbanymainstreet.org.

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