Southern Indiana (March 10, 2026) – Visitor spending in Clark and Floyd Counties remained steady in 2024, benefiting local businesses and residents. Those visiting the two counties in 2024 generated nearly $559 million in top-line sales, fueling the local economy. This is according to the latest Economic Contribution of Tourism in Clark-Floyd Region report from Rockport Analytics.
“Each year these reports show us that visitors are spending more than dollars on a hotel stay,” said SoIN Tourism Executive Director Jim Epperson. “This infusion of visitor spending is a boost to longtime mom-and-pop shops and supports the addition of new businesses, keeping our destination’s offerings fresh for tourists and residents.”
Companies that directly serve travelers, from restaurants and attractions to hotels and retailers, saw $209 million in value-added impact, a 2.9% increase over 2023. Beyond those front-line businesses, tourism’s ripple effect continues throughout the local economy. Supply chain partners, such as vendors and service providers, receive more than $52 million in value-added activity.
The tourism industry also supported 7,370 jobs in 2024, generating $181.3 million in wages. More than 6,000 jobs in Clark and Floyd counties were directly related to tourism. These jobs range from entry-level positions in the service industry to upper management for hotels, attractions and events.
Dollars spent by visitors to Clark and Floyd counties also serve as a source of tax revenue for the community. Without tourism, SoIN households would pay $764 more in yearly taxes to sustain current levels of emergency services, schools, and infrastructure.
All together, these numbers underscore how visitor spending strengthens the business community, creates jobs and fuels continued economic growth across Southern Indiana.
To schedule an interview with SoIN Tourism Executive Director Jim Epperson, please contact Communications Manager Anna Rosales-Crone at Anna@GoSoIN.com or 812-282-6692.
About the 2024 Economic Contribution of Tourism in Clark-Floyd Region
Commissioned by the Indiana Destination Development Corporation (IDDC), the 2024 Economic Contribution of Tourism report uses the IMPLAN model (www.implan.com) to measure the direct, indirect, and induced impacts of visitation to the state using data and research collected by nationally recognized tourism research and economic experts. Due to the complexity of the tourism industry, which includes visitor spending in multiple categories, 2024 is the most complete set of data on hand.
SoIN Tourism is the official destination marketing organization for Clark and Floyd counties in Southern Indiana, just north of Louisville, Ky. Offering authentic experiences in the Kentuckiana region, SoIN includes historic downtowns in Jeffersonville and New Albany, Clarksville’s retail corridor, as well as the communities of Charlestown, Floyds Knobs, Georgetown, Henryville, Memphis, New Washington, Sellersburg, and Starlight. Visitors who would like more information can visit the destination’s website, GoSoIN.com.
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