Acquisitions Strengthen Full-Service Marketing Expertise with ML-Powered Predictive Analytics and Privacy-Compliant SOC 2 Security Protocols
ANNAPOLIS JUNCTION, MD – May 6, 2024 – Ironmark, a leading full-service provider of print, marketing, communications, content, and logistics services, announces the acquisition of two companies to strengthen their portfolio of marketing services. Deliver Media is a Tampa-based company that uses first-party data and predictive analytics powered by AI and ML to launch powerful multi-channel marketing campaigns. L & D Mail Masters, based in New Albany, IN, is a direct mail firm that offers a wide range of solutions for direct marketing needs, from campaign design to implementation, in a privacy-compliant SOC 2 environment. These acquisitions extend the service offerings Ironmark brings to customers, further simplifying the complexity associated with marketing campaign creation and management.
“Ironmark is committed to helping our customers future-proof their businesses by incorporating best-in-class innovations and expertise to help them succeed. Adding two organizations specializing in predictive modeling and highly sophisticated direct mail solidifies Ironmark’s position as a national leader in commercial print, digital marketing, direct mail, and logistics,” said Jeff Ostenso, CEO, Ironmark. “This double acquisition significantly broadens Ironmark’s geographic reach, providing companies and brands with the innovations and technology they need to help them continue to grow their businesses.”
President and CEO, Diane Fischer founded L & D Mail Masters in 1986 and has overseen tremendous growth in the company. “I am honored to have been a business leader in our local community and nationally in our direct mail and statement processing industry. I can’t wait to see the continued national growth that will come with this acquisition for our L & D Mail Masters family.” The New Albany, Indiana location of L & D Mail Masters will continue operations in its current location. The new owners look forward to the community’s support of the L & D Mail Masters’ family. They will be continuing to add additional jobs in New Albany, Indiana location.
Ironmark boasts a deep history of excellence in marketing services, with roots in printing that span more than half a century, followed by decades of growth and expansion into new areas of business to meet customers’ growing needs. Today, Ironmark is known for solving complexities across the marketing ecosystem from campaign inception to delivery. With the acquisitions of Deliver Media and L & D Mail Masters, the company continues its rise above competitors by expanding their direct marketing solutions to include marketing services powered by predictive analytics and target modeling that produce measurable ROI, ultimately making it easier for their clients to find, engage, and win more customers.
“Ironmark has an incredibly impressive track record for making all the right moves when it comes to business growth; counting Deliver Media amongst those decisions is a true moment of pride for me and the entire team,” said Sean Johnson, CEO of Deliver Media. “Marketing efforts don’t exist in a vacuum – every part of the process is intricately linked to the next. Ironmark is delivering on its promise to make that process as seamless as possible by giving its customers a one-stop shop for all of their marketing needs at a quality that far exceeds the competition. This acquisition takes that promise even further by providing best-in-class data, direct attribution solutions, and analytics that will help customers achieve campaign goals every time.”
Founded in 2013, Deliver Media is the go-to partner for franchises like Domino’s Pizza looking to leverage customer data to better understand how to interact with customers and foster deep relationships that lead to repeat business. L & D Mail Masters, founded by well-respected businesswoman Diane Fischer in 1986, is trusted by insurance companies, financial institutions, universities, national sales organizations, publishing companies, healthcare organizations, and other industry leaders looking to generate new business, retain relationships, and optimize their marketing dollars securely. The merging of these well-established organizations, each with their own sharply honed areas of marketing expertise, into the Ironmark portfolio will unlock unprecedented opportunities for Ironmark customers.
“We are thrilled to be joining forces with Ironmark,” said Jill Peden, VP, Sales and Marketing, L & D Mail Masters. “Under Jeff Ostenso’s leadership, Ironmark has become a marketing powerhouse with first-class services in digital and physical asset creation and management. Ironmark can now take the data Deliver uncovers and marry it with the physical output that L & D can accomplish in a secure environment. This is an enormous advantage for Ironmark customers.”
These are the latest in a series of strategic acquisitions, all designed to expand their full suite of offerings (14 over the course of 20 years, with 11 of the 14 owners still with the Company) as Ironmark continues to expand in reach and capabilities to evolve with the diverse needs of their client base. All employees of both companies will be incorporated into the Ironmark team across locations in Tampa, FL and New Albany, IN. Deliver Media CEO Sean Johnson will retain his role as CEO and take on the role of Chief Strategy Officer for Ironmark. Jill Peden of L & D Mail Masters joins Ironmark as VP of Sales and Marketing. Both appointments are effective immediately.
Visit the Ironmark blog for more detailed information about how Ironmark is untangling the marketing supply chain in 2024.
About Ironmark
Ironmark, a full-service marketing and communications firm with a strong print legacy, has been delivering innovative solutions for more than 60 years to sectors like healthcare, retail, B2B, and technology. Their focus is on simplifying the marketing landscape and creating solutions for next-generation issues. The Company’s expertise includes design, digital and offset printing, event design, signage, promotional merchandise, and creative digital marketing, web development, and e-commerce. Known for seamlessly integrating digital and physical marketing services using advanced technology, Ironmark stands as a nationwide, one-stop shop for integrated communications solutions and simplifying complexities across the marketing supply chain. For additional information, visit http://www.ironmarkusa.com.
About Deliver Media
Deliver Media is a leading data and predictive analytics provider that specializes in creating targeted, data-driven campaigns for franchise and multi-unit businesses. With a strong emphasis on leveraging both first and third-party data, Deliver Media offers comprehensive insights into buyer behavior and ROI, enabling its clients to maximize their marketing efforts effectively. As a trusted partner for some of the world’s largest brands like Domino’s Pizza, Deliver Media offers innovative and impactful campaigns via direct mail, programmatic advertising, Connected TV (CTV), Over-The-Top (OTT) media services, and more, aimed at optimizing customer engagement, sales and marketing ROI.
About L & D Mail Masters
L & D Mail Masters Inc. is a full-service, secure data and direct marketing firm located just outside Louisville, KY. L & D Mail Masters, Inc. offers a wide range of solutions for direct marketing needs, from campaign design to implementation and all of the services in between. L & D’s privacy-compliant, SOC-2 type II audited facility enables clients to design, print, and mail all in one secure location. By demonstrating SOC 2 compliance, L & D Mail Masters builds trust with healthcare, finance, education and technology clients, assuring them that their sensitive information is handled securely.
L & D Mail Masters is currently hiring, please visit https://www.ldmailmasters.com/employment/ for more information.
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