WEST LAFAYETTE, Ind. – A Purdue Extension workshop series that seeks to help Indiana small businesses build or enhance their online presence will return in communities throughout the state this spring.
“Digital Ready Businesses” was launched in 2017. The program has been updated and new workshops added to reflect current trends. Participants can attend all 11 (1 hour) sessions or only those that meet their needs. The hands-on training, led by county Extension educators, covers a variety of topics, from website basics to podcasting, blogging, the ins and outs of social media, and email analytics and marketing.
The series is being offered virtually starting in January from 2pm-3pm EST:
- Claim Your Online Turf – Tuesday, April 2
- Website Basics – Thursday, April 4
- Grow Your Virtual Customers – Tuesday, April 9
- Search Engine Optimization – Thursday, April 11
- Email Analytics & Marketing – Tuesday, April 16
- Podcasting 101 – Thursday, April 18
- How to Blog Successfully – Tuesday April 23
- Introduction to Social Media Platforms – Thursday, April 25
- Social Media Plan & Content – Tuesday, April 30
- Social Media Analytics & Marketing – Thursday, May 2
- Digital Storefront – Tuesday April 7
Sessions are $25 each or you can register for the complete series for $250.
“These workshops are designed for entrepreneurs and small business owners or employees who might not have an online presence, or have one that is outdated,” says Roberto Gallardo, director of the Purdue Center for Regional Development and Community and a regional economic specialist for Purdue Extension.
In follow-up surveys, participants have reported significant increases in sales, customer base and customer engagement, and nearly 9 in 10 recommended the series to others.
“We have a long way to go,” one participant responded, “but at least we now have a plan. Since our workshop I started concentrating on Facebook and Instagram with the help of my daughter. She started to post daily even though our content/backdrop was not exactly how we wanted it. We grew Facebook from 1,547 to 2,079 and Instagram from 676 to 2,013.”
For more information, email Daniel Walker at walke422@purdue.edu
Click the link for an informational flyer: Digital Ready Businesses 2.0 flyer March
Writer: Charles Wineland, 765-494-6946, cwinelan@purdue.edu
Source: Daniel Walker, 765-215-1534 walke422@purdue.edu



The history of Brinly-Hardy is an interesting one, tracing all the way back to “Little John Brinly,” a blacksmith from Simpsonville, Kentucky. He first crafted the “Brinly” plow with a wooden moldboard, cast iron front, point and heel bolt around 1805. From there the family tradition continued, as his son, Mr. T.E.C. Brinly, created a one-piece steel plow from a saw blade. This was considered the first manufactured steel plow in this region of the country. The popularity of his innovative plows spread through farms across Kentucky and beyond. The story goes that he even entered his plow into hundreds of fairs and contests, and it never lost a competition. In 1859, Mr. Brinly moved his plow factory to Louisville, Kentucky, and in 1863, Mr. James Edward Hardy joined the firm. By 1900, the company name was incorporated as Brinly-Hardy Company.




Gibbs’s practice focuses on counseling clients in litigation and transactional matters involving intellectual property. He assists clients with the selection, adoption, registration and protection of their trademarks as well as registration of copyrights. He also assists clients with a variety of transactional issues including those related to licensing of copyrights, trade secrets, trademarks and other intellectual property rights. As a former college athlete, Gibbs is passionate about providing counsel to players and protecting their name, image and likeness (NIL) rights with a thoughtful and empathetic perspective, through lived experience.
Jeffersonville Public Art is thrilled to announce an upcoming event to celebrate the exceptional talents and contributions of a community muralist, Damon Thompson. The event will take place on February 3rd at the Art Center in the NoCo Arts and Cultural District.
At the January board meeting, Dr. Treva Hodges, Mayor of Charlestown, was unanimously voted in as the new President of the Board of Directors. That position had been previously held by J. Mark Robinson since 2006. Mayor Hodges has been a member of the Board of Directors since 2020.
Marc Hildenbrand, P.E. is the organization’s Chief Director, Engineering and Operations.