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1si Calls – Ask the Expert

Welcome to 1si Calls – An Effort to Disseminate Meaningful Information during the Covid-19 Outbreak.

1si will be hosting Facebook Live Events Weekdays at 10 a.m. on its Facebook page found here.  A schedule is below.

April 6 -MCM CPA & Advisors’ Diane Kilner 
“How to Make Sense of the COVID-19 SBA LOAN Opportunities”
Diane Kilner is a partner with MCM CPAs & Advisors and provides accounting, tax, consulting, and planning services to small and medium-sized privately-held businesses, as well as to individuals. She oversees the Small Business Services Team, and has significant knowledge and experience working with SBA loans and is part of MCM’s COVID-19 Solutions Group.

April 7 – Security Pros’ Chris Gilbert
“What does it mean to be in lockdown? Securing your business remotely.”

Chris Gilbert has been in the electronic security industry since 1997 and is the Founder and President of Security Pros, LLC, headquartered in Southern Indiana. With a second office in Indianapolis, Security Pros works with commercial and industrial businesses, Municipal public spaces, Police & Sheriff departments, and Schools throughout Indiana, Kentucky and Tennessee.

They have national reach through partnerships and have recently launched global support for a large corporation to secure their facilities across the globe. Chris grew up here in Southern Indiana, and he and his team take a personal approach to providing electronic security and managed services to the people of our area.

During this time of uncertainty, securing and managing facilities remotely is 100% of the work his team does on a daily basis.

April 8 -CARES ACT & Unemployment by Ind. DWD Facebook Live Event
The Indiana Department of Workforce Development (DWD) is hosting a Facebook Live Event with agency leaders to discuss the latest available details on the federal stimulus package (CARES Act) and how it affects unemployment insurance benefits.

The live event will be held at 10:30 a.m. April 8 and will be recorded and made available to the public on DWD’s Facebook page.

To join live and to access the recording after the event, go to DWD’s Facebook page:

An Archive of all the videos may be found in the accordion below.


Allen Howie of Idealogy presents "What Now? Marketing and Sales During the coronavirus Pandemic"

Click here for video

Notes from the presentation.


Stop sending emails with “Coronavirus” or “COVID-19” in the subject line.

People are inundated with these emails. They’re nearly all the same. Same phrases. Same steps. And they’re constant Corona reminders. Don’t waste your customer’s time and trust with another boilerplate message about what you’re doing. Put it on your website or social and leave it alone.

Make everything about your customer.

What is your customer experiencing right now? How do they feel? What do they need?  How can you help? Don’t communicate with them unless it’s to ask what you can do or offer your help. And when you do, show how you did it so you can help some more.

How can you help?

Think about what you do — and about what people need now. Find the fit. If there isn’t an obvious one, innovate. With the people, skills and resources you have on hand, what problems can you solve? What pain can you relieve? What light can you bring?

Keep marketing. Keep selling.

It may look and sound very different, but the world is still turning. Keep your message out there. Remind people that you’re here. Somebody needs what you do right now. And if they don’t, they will. When things begin to normalize, you want to rise to the top.

Personalize “service at a distance.”

Are you a bank, a restaurant or any business reduced to drive-thru and curbside access? How do you warm up all those arm-length transactions? A note? Candy? A coupon? A trinket? Hand sanitizer? Service provider? Stop relying on email and Slack. Pick up a phone and talk. At a minimum, try video chat. Stay safe, but make contact in all the ways you can.

Be a matchmaker

Maybe you have one client who has to lay people off, and another who’s desperate for people right now. Put them in touch with each other. Facilitate. Connect. Find ways to help your customers find each other or find the resources they need — even if you have to refer them to a competitor. They’ll never forget you.

Stay social.

This is the best possible time to ramp up your social media presence. With people working from home, there’s already a huge spike in social traffic. Be part of it. If you can help, say so. Promote other people’s products and services. Share and comment on posts. Ask questions and act on the answers.

Some companies are doing well.

Think about grocery stores. Pharmacies. Gas stations.  There are plenty of businesses that are slammed right now. How can you help them? How can they help you? How can they help your customers? How can you emulate them?

Share the wealth.

You and your team probably have a lot of specific knowledge — and some pretty unique skills. How can you share both? Webinars? Virtual demonstrations? Podcasts? Emails? Social? Remind the world of your expertise and abilities. Make an impression while everyone’s looking.

Change your delivery model. And accelerate it.

You’re already seeing restaurants adapt to a new world. Take a page out of their book. Find out how fast you can find new ways to do everything. New ways to deliver your service or product. New ways to sell. New ways to communicate. New ways to collaborate.

Join forces.

Now isn’t the time to go it alone. Reach out to every supplier, vendor, business partner and associate. How can you work together? Can you combine resources to get your messages out and stay the course? How can you use each other’s strengths to make you all stronger? And how can you share customers and contacts to lift you all up?


Allen Howie


Kari Johnson of the Southeast ISBDC presents SBA Economic Injury Disaster Loan Information & Application Process

Click here to see video.

To contact Kari directly, call 812-670-5274,

Attorney Laurie Goetz Kemp presents Tips to Managing Employees in the Wake of COVID-19

Riverside Technologies' Brett Clark presents "Tips on transitioning your business/employees from brick and mortar to remote without missing a step".

Click here for video

Notes from this presentation:

5 Tips: Transitioning from Work to Home

  1. Maintain regular hours.
  2. Set ground rules with the people in your space
  3.  Socialize with colleagues
  4.  Communicate and connect
  5. End every day with a routine

5 Tips: Transitioning Staff to Work Remote

1. Be patient and supportive
2. Provide the proper tools (examples include: laptops/desktops, monitors, printers,
VPN access, conferencing tools, and home internet)
3. Establish structured daily check-ins
4. Provide social interactions
5. Make the best of the current situation. Provide training, re-exam your business plan,
and find a way to contribute to your community.

Need Help? Contact Us Today!
Brett Clark, Technology Specialist

Mike Benson with A1 Porta Potty presents Creative Ideas and Keeping Everyone Safe

Scott Touro with Harding, Shymanski & Co. presents "SBA Forgivable Loans"

Andrew Aebersold with Mediaura presents Sales & Marketing in An Isolated World

Click here to view the video.

Payroll, HR, Tax and COVID-19 Guidance and Best Practices with Lance Dudley, Heartland Payroll/HR

Click here to watch the video.

Pam Bennett Martin, Bennett & Bennett Insurance, Inc. presents Changes and Opportunities with Health Insurance Carriers

Click here to watch the video.

Randy and David with SERVPRO discuss "Preventative & Confirmed COVID-19 cleanings, what you should know and how we can help.

Click here to watch the video.